Work that evolved businesses
We Seek:
In a smartphone market dominated by established players, Huawei sought to rise above the noise. As the third-largest premium smartphone brand, they aspired for more. With the imminent launch of the P30 series, Huawei turned to us for a strategy that would set them apart.
Huawei P30 Launch – Focus Through the Noise
We Support:
Our solution was a groundbreaking multi-platform media product and an innovative content partnership – the birth of NZ Herald Focus Live. This live news video product, meticulously developed by our team, tailored for the specific requirements of Huawei. Demonstrating high visibility and showcasing the best features of the phone.
We Shift:
In just 11 months, the Focus Live campaign achieved an impressive 26 million views. This collaboration propelled Huawei to exponential sales growth through increased exposure, while NZ Herald gained a valuable new video product to engage its audience.
– Eugene Afanasy, Public Affairs and Communications Manager, Huawei
What people say:
“Our clientele is typically very difficult to reach through traditional advertising. The team at Saypient have presented strategy that has challenged boundaries to deliver authentic material that genuinely connects with our clients and aligns with our ethos.”
- Jeanne Bertenshaw Owner Matisse International